The integration of processes and data is necessary to ensure the good management of a company. Read more about B2B Marketplace free business offers. For this, the best solution is to have a good ERP system, which facilitates tasks, eliminates risks and supports all activities carried out in the business. This applies to businesses of all sectors, including those who work in e-commerce. In this case, integration is essential to ensure faster and more accurate sales.
When e-commerce is targeted through the B2B marketplace, there are some important cautions – which are not necessary when the store sells to the end consumer. Therefore, the integration of an ERP system with a B2B platform is different from integration with a B2C platform.
The integration of an ERP system should be different when e-commerce is B2B marketplace Portal. We can say that B2B sales are much more complex than the sales made by a B2C online store.
The first reason for this is product prices. If the value of a book sold to an end consumer in New York is the same charged to a consumer in another city, this does not happen when the sale is made to companies.
In B2B commerce there are a number of factors that can influence the price of a commodity: the home state of the company making the order, ICMS, IPI and a series of tax rules that regulate the sale of products in the USA.
The taxes and fees charged in USA can cause the same product to have hundreds of different prices in B2B commerce. In addition, there may be daily changes in the value of the goods, based on inventory and competition. The ERP system must support all of these calculations, ensuring that there are no price discrepancies regardless of the channel in which the purchase is being made.
Another point that increases the complexity of ERP integration with a B2B platform is inventory – especially when the business has more than one Distribution Center. Information must always be aligned and updated on the B2B platform. For this, all sales information made – whether made by phone, sales representative or website – must be integrated into the ERP system.
Also included in the integration strategy should be the issuance of second-line invoices, DANFE notes, tickets and the GNRE guide. The various channels used by e-commerce and their features must be integrated to ensure excellent customer service.
Tracking orders and customer profiles
Integration should also consider order tracking. Customers should be able to check the status of their purchases regardless of the medium they choose to complete. It is also worth mentioning the segmentation of registered customers – an important differential in B2B commerce. The possibility of presenting a personalized service, according to the characteristics of each company – such as their home state and their credit limit, for example – is something that boosts online sales. ERP integration should also allow, therefore, the export of the customer’s registered data and classification according to the profile of each one.
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